In the wake of recent controversies surrounding the accessibility of firearms in the United States, Marvel Comics has cut its tie-in comic con event with U.S. arms manufacturer Northrop Grumman.
The Virginia-based manufacturer specializes in aerospace and defense weaponry and has an estimated market value of around US$41 billion.
The end of collaboration with the arms manufacturer came hours after it was announced on Friday after fans denounced the move on social media.
Many fans on Twitter criticized the collaboration by claiming that Marvel was engaging in war profiteering.
hey this is weird, uncomfortable, and sort of gross? maybe... don't partner with arms manufacturers?— ✨blessed apparition✨ (@noah_j) 6 de octubre de 2017
Marvel has maintained ties with the U.S. military, evidenced, for example, in the blockbuster movie, "Iron Man," in which the title character is depicted in a dogfight with real F-22s, courtesy of the Pentagon.
Marvel abruptly tweeted out that the event was canceled following protests on social media. "The activation with Northrop Grumman at New York Comic Con was meant to focus on aerospace technology and exploration in a positive way," it said.
"However, as the spirit of that intent has not come across, we will not be proceeding with this partnership including this weekend's event programming," it said, adding, "Marvel and Northrop Grumman continue to be committed to elevating, and introducing, STEM to a broad audience."
It was believed that Marvel’s announcement for the comic con event in New York had been linked to Marvel’s special edition comic that was published in collaboration with Northrop Grumman.
Marvel released a comic book which was previously available online but has since been pulled from Marvel’s website called Avengers, which was marked for "all ages," featuring Marvel’s Avengers teaming up with a band of super vigilantes called N.G.E.N, short for Northrop Grumman's Elite Nexus.
The back page of the comic featured an ad depicting the Marvel universe's fictional Stark Industries and Northrop Grumman alongside each other with the text, "Dream vs. Reality."