Neymar-mania, which has engulfed France, has swept through neighboring Switzerland as the Brazilian soccer star became Handicap International's first-ever ambassador during a ceremony at the United Nations in Geneva.
Paris Saint-Germain's new prize acquisition told reporters the opportunity to work with the organization which supports disabled people's rights marked "a unique moment" in his life.
The event saw the 25-year-old forward elevated to the top of the giant "Broken Chair" monument, which sits in the main square outside the U.N.'s European headquarters.
Perched on the statue— erected two decades ago to honor those mutilated by landmines in conflict — Neymar dribbled and kicked balls into the small crowd below, sending a few over the guarded gate of the compound.
Speaking later to reporters inside the U.N., Neymar said his precise role with Handicap International had not yet been hammered out, but hoped it would "be a successful partnership".
Neymar earned rave reviews for his goalscoring debut with PSG this week, which followed a record US$264 million transfer from former club Barcelona.
Earlier in June, Neymar also proved his taste for underground music with a selection of rap and reggaeton sounds from various countries — including Spain, Italy, the United States, United Kingdom and France — in a mixtape released with the help of DJ Flavio Rodrígez and producer Ba$$ilones.