The Bundesliga team Mexican forward Javier “El Chicharito” Hernandez plays for is apparently being eyed for acquisition by one of the richest men in the world, Mexican billionaire Carlos Slim.
"Yes, we are talking about marketing and advertising rights with Carlos Slim," Jochen A. Rotthaus, the marketing director of Bayer Leverkusen said Wednesday.
Carlos Slim investiga la posibilidad de patrocinar al club de Chicharito, el Bayer Leverkusen. pic.twitter.com/cQeafMUGFn— Wake Up (@WakeUpEnEXA) November 26, 2015
“Carlos Slim investigates the possibility of sponsoring Chicharito’s club Bayer Leverkusen.”
“Carlos Slim could invest in Bayer Leverkusen.”
Slim has investments in cell phone service in many countries around the world, including the Netherlands and nations across Latin America, but he would not new be to soccer, because he owns 30 percent of both Leon and Pachuca in Mexico, as well as 35 percent of Spanish La Liga team Real Oviedo.
And so while Slim is contemplating becoming a partner in the Bundesliga team, Chicharito continues to shine with 12 goals in 14 games for Leverkusen.
According to Latin Times, German media is calling the recent interest in Leverkusen the "Chicharito effect," and has already reported that the German team has reached out to Slim hoping he will pour funds into the team and finance many of their promotional projects in Mexico.
Apparently, Leverkusen executives are seeking to expand into the Mexican market, taking advantage that Chicharito, one of Mexico's most popular player, is playing for their team and performing very well.Latin Times also said Chicharito would more than likely play an important role in reeling in Slim's investments. Slim and his son hold Chicharito in high esteem, the news outlet said.