Jordan Peele's horror “Get Out” is not just an excellent movie addressing racial politics in the United States, it has also made a lot of money, according to a recent report published by The Wrap.
With US$217 million in profits and a 630 percent return on investment, Peele's directorial debut ranked first, before another horror movie, M. Night Shyamalan‘s “Split” which recorded a 610 percent return.
Both features were produced by Blumhouse Pictures, which specializes in horror movies made with small budgets.
As for “Get Out”, Peele was initially allocated a US$4.5 million budget.
That's turned into an impressive US$252.4 million profits at the box office worldwide so far this year — including US$175 in the United States alone.
The critically-acclaimed movie focuses on an interracial couple, with Chris (Daniel Kaluuya) meeting the parents of his white, liberal girlfriend (Allison Williams) for the first time — it soon turns into a literally horrific encounter.
Peele wanted the audience, regardless of race, to see the subtle racism through Chris' eyes.
"It was very important to me to just get the entire audience in touch in some way with the fears inherent [in] being black in this country," Peele said. "Part of being black in this country, and I presume being any minority, is constantly being told that ... we're seeing racism where there just isn't racism."
"Get Out" has benefited from being embraced by reviewers, earning a rare 100% "fresh" rating on Rotten Tomatoes.
While critics such as the Wall Street Journal's Joe Morgenstern hailed its "explosive brilliance" and the New York Times' Manohla Dargis praised it as "exhilaratingly smart."