Che Guevara’s image sporting a beret is one of the 20th century's most iconic images and has long been synonymous with progressive and socialist movements. But now German's most powerful far-right group has taken up the Argentine doctor turned Cuban revolutionary hero for their election campaign.
A photo has emerged on social media from political party Alternative Für Deutschland, or Alternative for Germany, AfD, using the famous silhouette of Che. The far-right group has replaced the communist star that usually sits on Che's beret with its own logo.
The caption heading the campaign poster reads “Vaterland oder Tod,” which is German for "Fatherland or Death," the translation for the phrase "Patria o Muerte" that was popularized by Che's fellow revolutionary Fidel Castro.
The image is believed to be part of a campaign for the upcoming German federal election by Daniel Schneider, a member of the party, as the group pushes its populist and staunchly anti-migrant message.
Despite Germany’s notorious past with far-right nationalist groups and laws preventing extremism, the country along with much of the European continent has seen an upsurge in far-right populism.
Chancellor Angela Merkel has come under increasing fire for what the far right have termed an "open" immigration policy, particularly in the midst of recent terrorist attacks in Germany and Europe as well as the influx of millions of migrants and refugees from the Middle East and Africa.
The party was initially formed to highlight Merkel's handling of the Eurozone crisis, which they believe has been detrimental to the welfare of the white German middle class, making it a deeply eurosceptic party.
Using xenophobia and the scapegoating of refugees for Europe's economic struggles, the party was able to make gains in Germany’s state elections recently, and there is a fear their influence will grow in this year's federal election.