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Redskins, Wikimedia Commons

Redskins, Wikimedia Commons

Publicado 19 junio 2014



Blogs


Native Americans realize a victory against the U.S. football team. 

In response to a suit brought by five Native Americans, the U.S. Patent and Trademark Office canceled six trademarks belonging to the Redskins football team on Wednesday, with the implication that the trademark is offensive to Native Americans. 

The Redskins have spent millions of dollars trying to defend the trademark over the years and are also intending to challenge the courts current decision.  It has been agreed however,  that in the meantime, the Redskins will continue to use their logo. 

"We are extraordinarily gratified to have prevailed in this case," said Alfred W. Putnam, Jr., Chairman of Drinker Biddle & Reath LLP, which represented the five men and women, in a statement.

In fact, in recent years the Redskins have faced pressure to let go of the name altogether. In 2003, a judge mandated that the team be allowed to keep their name as there was no proof that it was offensive. 

The trademark attorney of the team, Bob Raskopf, said that he believed this decision, would be overturned. "We've seen this story before," he said. "And just like last time, today's ruling will have no effect at all on the team's ownership of and right to use the Redskins name and logo."

However, the current ruling against the Redskins is unique because of how old and visible the brand is. According to Tim Bukher, an intellectual property lawyer at Thompson Bukher LLP in New York City, "It's a 50-year-old asset of a major NFL team," Bukher said. "I imagine it's a pretty big hit resource-wise."


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